Adobe enters the AI game with the aim of making text to graphics a reality


Currently in beta, Adobe Firefly is billed as the ultimate AI solution for creators, allowing them to bring whatever is in their heads to life.

One of the biggest pitfalls of AI image generators like Midjourney and DALL-E is that they cannot handle text. If you need a logo for your business or a graphic, this can make it somewhat limited. While you can create logos and other designs, they usually require minor editing in Photoshop. Adobe aims to change this.

The first Firefly model creates high-quality images and text effects in the same way that other generators do.

Similar to other generative AI models, Adobe Firefly can generate images of different objects and in different styles. | Picture: Adobe

The difference here is that Firefly will be trained on different models to generate a more diverse range of images.


There is also a text-effect feature allowing users to create text in an array of different patterns and colors such as flames or animals, though this is fairly basic for now.

Adobe Firefly can be used to create text-effects. | Picture: Adobe

These tools will be integrated across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express following a trend that is also seeing Microsoft implement AI tools across their products in Microsoft Co-pilot and Google add text to image and AI text generation to their Google Work space. An AI tool for recoloring vectors in Illustrator became available yesterday.

Future Plans

The first version of Adobe Firefly, however, is just the start of Adobe’s plan. Adobe wants to include video editing via a text prompt, eg change the weather or landscape in this scene.

We’ve already seen a basic, heavily stylized version of this in the text-to-music video generator Kaiber AI. Adobe’s plans also include the ability to “make unique posters, banners, social posts, and more with a simple text prompt.”

Transparency and Consent Policy

Adobe leans heavily on transparency and consents in its approach to AI. In response to criticism that leveraging artists’ images for training purposes is a violation of copyright and even theft, Adobe will introduce a tag called “Do Not Train”.


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