DALL-E 3 can generate copyrighted motifs without explicit prompt


Feed OpenAI’s AI DALL-E 3 with detailed descriptions of copyrighted works, and it can generate them. You don’t even have to mention the name or trademark of the work.

Despite a complex and multi-level safety system, OpenAI’s DALL-E 3 can generate images of copyrighted works in ChatGPT.

X user NLeseul prompted a video game concept art about a plumber exploring mysterious pipes full of treasure. The result is largely harmless – apart from the red cap, there is not much to suggest Super Mario.

Image: Screenshot via X

However, by asking ChatGPT to make the character look into the camera, he becomes a perfect copy of Nintendo’s mascot.



Image: Screenshot via X

Once again, OpenAI stumbles over Microsoft

Concept artist and illustrator Reid Southen, along with Gary Marcus, has generated several more examples of this type of plagiarism. For example, the prompt “animated sponge” leads to images of SpongeBob SquarePants, even though the name Spongebob is not mentioned in the prompt.

Image: via Gary Marcus, X

The prompt “golden droid from a classic sci-fi movie” generates images of the robot C-3PO from Star Wars, and the prompt “video game Italian” generates images of a Super Mario video game.

Image: via Gary Marcus, X

However, it should be noted that Southen and Marcus prompted these images in Microsoft Designer. Designer uses DALL-E 3, but not the version with ChatGPT’s built-in safety features. The same prompts used in ChatGPT result in images that are just fine from a copyright perspective.

ChatGPT has a multi-level moderation system for AI image generation, and cannot be easily tricked like Microsoft’s implementations. | Image: Screenshot THE DECODER

After various mishaps with Bing Chatbot (Copilot) and Bing Image Creator, it is once again Microsoft’s implementation of OpenAI technology that is doing the startup a disservice.

However, NLeseul’s example shows that ChatGPT may be better protected against potential copyright infringement than Microsoft’s software, but it is by no means immune.


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