Part Two gets Snapchat AR experience


AR Apps

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Warner Bros. has launched a Snapchat campaign to promote the upcoming sci-fi film “Dune: Part Two,” featuring an Augmented Reality lens and custom cameo stickers. The AR lens, which allows users to immerse themselves in the Dune universe, is currently available in the U.S. and Canada and will roll out to global markets on February 28. The campaign also includes video ads that drive users to a microsite to purchase tickets.

Sources: Marketing Dive


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